The Best and Worst Times for Posting on LinkedIn

 

LinkedIn is a professional network, so posting during working hours makes sense. That said, 57% of all LinkedIn traffic comes via mobile. Like Facebook and Instagram, LinkedIn’s algorithm is designed to show you the most relevant content.

 

What are the best days?

 

Best day to Post: Best time to post in LinkedIn is Tuesday through Thursday

Best Times to post: 7-8 AM

Most clicks and shares: Tuesdays, 11 AM-12 PM.; 5-6 PM.

 

What are the worst days?

 

Worst time for posting on LinkedIn:

Worst day: People are very busy on Mondays, so this may not be an ideal time to try to establish a new connection or get a response.

The worst time for LinkedIn: Sleeping hours (10 PM-6 AM) immediately before Monday and after Friday night. These hours are considered the “dead zone”.

 

Peak time

 

Peak time of use during an average day: 12 PM; 5-6 PM.

Regularly monitoring your social media engagement and analyzing your social data can help you find the best times to post on LinkedIn. However, as your follower count grows you may find that your audience engages with you at different times.

 

What We Learned

 

Overall, the weekdays are the best times to post, which makes sense given LinkedIn’s demographics of professionals. Fridays and weekends could receive lower engagement due to workers checking out for the weekend.